Miller/Cook, Inc.
Collaborative. Quantitative. Principled. Successful.

(239) 266-2761


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About Us

Founded in 1988, Miller/Cook specializes in enrollment management for institutions of higher education. We appreciate the importance of tactical, intermediate and strategic enrollment planning. Additionally, we recognize that such planning relies heavily on the collaboration of professionals across all functions of enrollment management.

With this in mind, we are dedicated to assisting you with meeting and exceeding your objectives. Our team is highly experienced in enrollment management, higher education research, marketing, admissions and financial aid. This expertise gives us the ability to help you in multiple areas. With Miller/Cook, you will work directly with Bill and Catherine. We do not substitute associates to manage your account.  With no products to promote you can be assured that you get the very best unbiased advice and service.  Feel free to reach out to us to learn more about Miller/Cook and our consulting services.

Introducing William B. Miller, President

Mr. Miller has held a variety of positions throughout his career in higher education. These positions have included dean of students, director of church relations, director of financial aid, dean of admissions, executive assistant to the president, and vice-president for enrollment management. The institution-specific enrollment strategies the Miller/Cook team has designed for over 200 campuses have involved traditional undergraduate, transfer student, adult learners, and graduate and professional student audiences. Mr. Miller is a graduate of Bethany College (KS), Southern Illinois University, Virginia Polytechnic Institute and State University, and Harvard's IEM Program.

Meet Catherine R. Cook, Ph.D., CEO & COO

Dr. Cook began her career in higher education as a faculty member in the psychology department at Roanoke College. Subsequently, she has served as the assistant dean for academic affairs, director of academic support services and freshman year experience program, chief retention officer and director of advisement, director of admissions, and vice-president for enrollment management. She blends her knowledge of research, program design, and skill development to help clients better understand the defining characteristics of their institutions and roles in the enrollment management process. Dr. Cook is a graduate of Bethany College (WV), Washington State University, and Harvard's Professional Development Program.

Bill and Catherine


"We worked with Miller/Cook for over four years. I appreciated the working relationship we developed during this time. Their expertise was instrumental in putting in place the processes and policies that provided a comprehensive foundation for our enrollment staff to focus on strategy and results."

Mary Jones, Ph.D.
Provost and Chief Academic Officer
MidAmerica Nazarene University
Olathe, KS

"Working with Bill Miller and Catherine Cook has been extremely beneficial for our team. They totally immersed themselves into our unique challenges and helped us identify opportunities that have reshaped our enrollment outcomes. Further, the training and detailed analysis they brought to our team helped us all to become better enrollment professionals."

Kevin Russell
Vice President for University Enrollment and Marketing
Belhaven University
Jackson, MS

"Most educational consultants use a cookie cutter or one size fits all approach with their clients. The same tools and methods are employed at all institutions without giving any consideration to mission variations or to the very heart of an institution existence. Miller Cook seeks to identify with the mission and heart of an organization. They realize the mission and heart of an organization is the empowering force to success."

Ray G. Barber, D.Min.
Oakland City University

”Miller/Cook is at the front of the pack on what is happening right now with enrollment consulting. They are the experts I turn to for what is happening and how the industry is evolving.”

Steven A. Huey
Chief Executive Officer and Co-Founder
Capture Higher Ed

“I have worked closely with Miller/Cook & Associates since 2001 on recruitment and financial aid matters. Over the years, they have maintained knowledge of the competitive environment and provided guidance to adapt to changes. This is particularly important given the challenges faced by private, not-for-profit institutions. They are responsive and readily share their expertise in addressing the demands of enrollment management.”

Brian G. Fernandes
Vice President for Enrollment Management
Dominican College
Orangeburg, NY

Cabrini College (now University) engaged Miller/Cook over a 16 year period to exam all functions in enrollment management necessary to attract and retain undergraduate, graduate and adult students. Their innovative approach, seeped in institutional data and analytics, resulted in exceeding goals in admission, financial aid, retention and net revenue. I attribute this success to the expertise they brought to the table, a clear understanding of the mission and culture of the institution, and the manner in which they collaboratively worked with staff, faculty and trustees.”

Toni Iadarola, Ph.D.
President Emerita
Cabrini University
Radnor, PA

“As president of two private secondary schools and one two year college I have had the pleasure of working with Miller Cook & Associates, Inc. in both the Mid-Atlantic and Mid-Western regions of the of the U.S. The Miller Cook team is both results oriented and professional in their approach. Their firm has added great value and insights in the areas of student financial aid consulting, enrollment management and strategic positioning at both the secondary and Higher Ed levels of our institutions. Miller Cook has also provided enormous insights to us through their very excellent educational research. It is without reservation that I highly recommend Miller Cook at both the secondary and higher education levels. “

Charles A. McGeorge
President: Missouri Military Academy,
Valley Forge Military Academy & College (Ret.)