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Institutional and Enrollment Analysis
For all client engagements, Miller/Cook & Associates,
Inc. professionals perform a comprehensive review and
analysis of the institutional recruitment practices,
policies, internal processes, and philosophies presently
in place on your campus. Both external and internal
variables that impact the effectiveness of these
practices and processes are examined as part of the
review process. Specific recommendations for improvement
are offered as a result of this assessment.
Miller/Cook & Associates, Inc. will review relevant
institutional data from Admissions, Financial Aid,
Institutional Research, Academic and Student Services.
Miller/Cook & Associates, Inc. will provide a
comprehensive report outlining institutional strengths
and weaknesses. The report will include specific
recommendations for improvement based upon the analysis.
This report is intended to provide detailed information
that will allow campus representatives to implement the
recommendations offered. It is not necessarily a
precursor to subsequent consultation. Miller/Cook &
Associates, Inc. will return to the campus to discuss
and review the recommendations contained in the site
visit report with designated campus representatives.
Both the oral and written report provided to you at that
time is intended to be specific enough to allow you to
implement all of the recommendations offered. If further
assistance is requested, Miller/Cook & Associates, Inc.
professionals will work with you to address your needs.
The purpose of the review process and resulting report
is to help you realize your enrollment objectives. For
that reason, your input is invaluable. Miller/Cook &
Associates, Inc. will work closely with campus
representatives to ensure that the recommendations we
offer are reasonable ones from personnel, budgetary, and
mission perspectives. This does not mean that we do not
reserve the right to disagree with the practices or
opinions of campus representatives. When such
differences arise, the perspective of all parties is
offered. After all, you are requesting that a different
set of eyes examine the operations on your campus.
Sometimes those eyes see things differently.
Strategic Positioning/Institutional Image
Miller/Cook & Associates, Inc. representatives can
suggest ways your institution can improve both
recruiting effectiveness and institutional visibility in
your local, regional and national markets. Our
professionals will help you investigate the implications
of changing demographics upon your recruitment and
re-recruitment processes. Just as importantly,
Miller/Cook & Associates, Inc. representatives will
offer you perspective that artfully blends creativity
and knowledge. We believe this results in a refreshed and
more productive approach to recruitment and enrollment
management.
Enrollment Integration/Operation
The new and continued enrollment of students is the
shared responsibility of a number of offices and people
on your campus. Miller/Cook & Associates, Inc. can help
representatives across your campus better understand the
importance of their roles in the recruitment process and
make recommendations to integrate institutional
practice, process and policy. In addition, Miller/Cook &
Associates, Inc. professionals can help you link
enrollment strategies to your institution's strategic
and long-range plans, helping to ensure that the content
and delivery of your curricular and co-curricular
programming address the needs of the audiences you are
attempting to enroll. Miller/Cook & Associates, Inc. has
conducted faculty workshops on more than 150 campuses
and can work with your campus representatives to
custom-design operational plans that will enhance
overall enrollment efforts.
Re-recruitment
What is inviting about being a sophomore on your campus?
The professionals at Miller/Cook & Associates, Inc.
believe that your institution should have in place
initiatives and strategies intended to provide students
specific reasons for their continued enrollment. While
institutions commonly have in place recruitment
strategies for new students, most lack similar
strategies intended to strengthen and sustain the
interest of enrolled students. Miller/Cook & Associates,
Inc. can review your institution's re-recruitment
program and identify creative ways to sustain the
interest of your currently enrolled students.
Financial Aid and Planning
Revenue-based enrollment management is critical to the
success of any college or university. Enrollment
professionals recognize the impact an institution's
financial aid policies and practices have upon the
recruitment and re-recruitment of students. Few
organizations understand the interrelatedness of campus
financial aid policies/practices and enrollment as well
as Miller/Cook & Associates, Inc..
Admission, retention, and financial aid strategies must
be designed and coordinated to meet the net revenue
needs of your institution. Miller/Cook & Associates,
Inc. can work with institutional representatives to
ensure that strategies and policies support
institutional objectives with regard to student
headcount, academic quality, and student diversity while
meeting or exceeding net revenue objectives.
Miller/Cook & Associates, Inc. can conduct a
comprehensive review of the Financial Aid Office. Staff
evaluation, processing efficiency, institutional aid
policies, technology, and net revenue objectives are
each included in this review. A written report including
analysis and specific recommendations will be provided.
Integrated Communications
Communication to and from your institution occurs in a
variety of ways: face-to-face, in print, on the
telephone, and now via the Internet and e-mail.
Miller/Cook & Associates, Inc. will help integrate all
of your communication efforts into an overall
communications strategy. Miller/Cook & Associates, Inc.
will review your existing systems and practices to
ensure the proper processes and data collection are
taking place. This review includes a comprehensive
analysis of your institution's website, including
functionality, look and feel and content. In addition,
Miller/Cook & Associates, Inc. will help you take full
advantage of the admission representatives and student
paraprofessionals working in the Office of Admission to
meet your telecounseling objectives. Finally,
Miller/Cook & Associates, Inc. will work with you to
maximize the effectiveness of campus visits.
Training and Workshops
Miller/Cook & Associates, Inc. provides workshops,
seminars and training for administrators, board members,
faculty, and staff on a variety of enrollment management
topics. Such workshops can occur in small or large
groups or on an individual basis.
Training involves the active participation of the
audience and hands-on practice. Written training
materials are provided upon request.
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